PIRELLI CINTURATO

Multi-location event

CC designed a complex, multi-location event for the launch of Pirelli Cinturato. A transparent dome structure dedicated to the public was installed in Piazza del Duomo, with a colorful presentation of the Cinturato and related merchandising. An international press event was staged in the Triennale Museum and the product testing took place on the Vizzola test track.

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