PIRELLI CINTURATO
Logo Pirelli
Evento di lancio del pneumatico green, il nuovo Cinturato Pirelli, dislocato su tutta la città di Milano. Un’istallazione in Piazza del Duomo per mostrare al grande pubblico il prodotto e il merchandising P. Punto; una conferenza stampa internazionale alla Triennale di Milano, e i driving test sulla pista prova Pirelli a Vizzola Ticino.
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