PIRELLI 2 EVENTI | Creative Comm

PIRELLI

Winter Attraction

The Pirelli Scorpion Winter tyre launch took place both in Saint Petersburg, where the international press was invited for the press conference as well as in Igora Park for the product testing. The press was entertained and thrilled by the presence of Ken Block who gave a breathtaking driving demonstration on the snow. Meanwhile, the launch of Pirelli P. Snowboard developed in partnership with Burton, took place.

Winter attraction

Invito presentazione int.le Snowboard Pirelli P./Burton | Snowboard Pirelli P. /Burton International Launch – Press Invitation

Crash Test con il pilota russo di F1 Vitalij Petrov | F1 Vitalij Petrov Crash Test

Test driving per stampa internazionale condotti da Ken Block | Test driving with Ken Block for International Press

Test driving per stampa internazionale condotti da Ken Block | Test driving with Ken Block for International Press

Test driving per stampa internazionale condotti da Ken Block | Test driving with Ken Block for International Press

Allestimento palazzo del ghiaccio di Igora Park | Set up of Ice Palace - Igora Park

Brand Identity e collaterals | Brand Identity and collaterals

Be Modern - brand strategy e comunicazione

Fidelity GMAI

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PIRELLI

Winter Attraction

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