PIRELLI

Winter Attraction

The Pirelli Scorpion Winter tyre launch took place both in Saint Petersburg, where the international press was invited for the press conference as well as in Igora Park for the product testing. The press was entertained and thrilled by the presence of Ken Block who gave a breathtaking driving demonstration on the snow. Meanwhile, the launch of Pirelli P. Snowboard developed in partnership with Burton, took place.

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